Masterplan for Crowdsourcing Sustainability

by | September 13, 2019

Crowdsourcing Sustainability


I hope you’ve had a great week so far!

First, real quick – in case you missed last week’s newsletter, here’s everything you need to know about the global climate strikes that start on Friday, September 20th. They are going to be huge.

Two things today:

  • Big picture update for Crowdsourcing Sustainability.
  • A request for help! Will you please take a couple minutes to fill out this survey? (ideally after reading about the exciting update)


Exciting update

Someone recently asked me, “So, where’s the crowdsourcing?”

Fair question.

Answer: I’ve been working on enabling collaboration for a while. And it’s almost here!

I realize I could’ve done a better job of consistently explaining Crowdsourcing Sustainability’s ultimate vision and roadmap along the way (I’m new at this though – what do you expect?!).

As they say, “The best time to plant a tree was 20 years ago. The second best time is now.”

Here’s a reminder and exciting update.


Crowdsourcing Sustainability’s underlying philosophy and mission

Help to eliminate GHG emissions ASAP for a healthier, safer, and more just future by harnessing the collective wisdom and actions of people everywhere.


The Master plan

Step 1. Build a sustainability community.

Step 2. Build a platform to enable collaboration. Allow everyone in the community to connect, share best practices, help each other, work on projects, and unleash our collective power to make our world more sustainable in ways I could never imagine.

Step 3. Harness the wisdom of the community to help organizations, communities, and governments to eliminate their GHG emissions efficiently and ASAP (ideally on timelines mandated by science).

So the ‘What on Earth?!’ newsletter is really just step 1 in the master plan.

It’s been fantastic so far and I love hearing from those of you who write in with appreciation, ideas, and stories. Thank you so much – it really means a lot!

At the moment there are over 700 people getting this newsletter in 40+ countries. If you include people that signed up to hear from me on LinkedIn, there are over 7,000 of us (this happened very recently…not sure how many countries).

I will continue to create and share this newsletter because I know it’s valuable.

But I think we’re big enough and engaged enough to take the next step.

I think we’re ready to elevate our collective impact and I hope you’ll join me in doing so.

Thanks to my friend and fellow crowdsourcer, Herman, and his friends at IdeaScale, we can now use a proven, state of the art, crowdsourcing platform!

It’s not going to help with Step 2 of the plan (directly anyway), but it does allow us to level up our impact and move straight into Step 3 – helping organizations to eliminate their GHG emissions ASAP. Think of it like crowd consulting. Harnessing our collective wisdom and combining it with employees, customers, constituents, and sustainability experts to help them become sustainable.

I’m not sure if you’ve seen it, but there’s a new Netflix show called “Diagnosis”. On it, a Doctor/NYT journalist shares stories of people with mysterious diseases and encourages people from around the world to help however they can in finding a diagnosis and/or cure.

“By combining the power of global crowdsourcing, social media, and established medical expertise, each case is untangled with illuminating new insights that had previously eluded doctors.”

That is the power of crowdsourcing in action.

Crowdsourcing Sustainability is essentially the same idea. But instead of crowdsourcing a diagnosis or cure for a person’s disease, we’ll be doing it to cure organizations and communities of their pollution. (And whatever other bright ideas you come up with!)

We will be crowdsourcing sustainability into the world.

More info to come on this. There’s still a ton to figure out. But I wanted to let you know about the exciting news 🙂

So, two things.

  1. Feel free to reach out with whatever questions or ideas you have about this (or if you’d like to help!). Like I said, I don’t think I’ve explained the full vision often enough and I’d love to make everything clearer.
  2. Please take a couple of minutes to fill out this survey!

Doing so would be really helpful for me to get a better idea of how diverse our community is, what our collective industries and skills are, and how many of us in the immediate community would like to join together to make a greater impact.

Either way, thanks for reading as always and I hope you have a great weekend!

This post originally featured in the Crowdsourcing Sustainability newsletter. Sign up for the newsletter below!

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